You’ve started a new Google Ads account and would like to link it to your Google Analytics property so that you can see detailed marketing campaign data.
Admin
You manage a retail website and customers arrive from many different places, like search engines, ads, and social media. You’re interested in gaining insight to which of these is driving the most new customers and the most conversions.
Default channel grouping
What data does the Realtime report show?
Events that took place within the last 30 minutes
You want to find techniques that go beyond standard reports so that you can uncover deeper insights about customer engagement.
Explore
There’s a section of Google Analytics that includes cards answering common questions about how users interact with your app or website. Which section is it?
Reports
Which Google Analytics feature uses machine learning to measure conversions that aren’t directly observable?
Conversion modeling
You’re using last-click attribution, but would like to see how first-click attribution would value channels and campaigns.
Model comparison
You manage a gardening company and you post a new how-to video on your website for your customers. In Google Analytics you find lots of data about the user interactions with this video.
The language preference of users watching the video on your site
What’s a key difference between Google Analytics 4 properties and Universal Analytics properties?
Google Analytics 4 properties use “events” as the foundation for data collection and reporting, while Universal Analytics uses “sessions” as the foundation for data collection and reporting.
Which of these describes how conversion events from Google Analytics can be used in Google Ads when they are linked together?
Google Ads can use these conversions to optimize your bids for ad placements
You are in the Explore section of your Google Analytics property and would like to customize metrics and dimensions in a table format.
Free form
Which of these features lets you control how long user-level and event-level data is stored by Google Analytics?
Data retention period
The data you collect on your point-of-sale system could complement data that your website and app sends to Google Analytics.
Measurement Protocol
How can Google Ads use audiences from Google Analytics when the two are linked?
Audiences in Google Ads can be used to target ad campaigns
If you want to analyze events and users across your business’s website, as well as its separate apps for iOS and Android — how should you set up your account?
One property with one web data stream for your website and two app data streams, one for iOS and the other for Android
You decide to advertise online in a few different places to drive traffic to your website. You’re in your Google Analytics 4 property and are interested in how these various ads work together on the path to conversions.
Advertising
If you wanted to analyze user journeys across a website and an app, and see how new users were arriving at both, which of these techniques should you use for insights?
Google Analytics 4 properties
You would like to export your Google Analytics data to BigQuery to run queries and combine some of your offline data with Analytics data.
Standard or Analytics 360 properties using GA4
If you’ve enabled Ads Personalization for your property but want to exclude specific events, what happens to the data for those events?
That data will only be used for measurement purposes